‘From 25% to 33%’ Jamsil Stadium unfair trade correction, LG Doosan advertising revenue expected to improve
The unfair trading of advertisement rights at Jamsil Stadium between Seoul and LG and Doosan has been improved. Until last year, LG and Doosan only took about 5% of total advertising revenue. However, from this year, LG and Doosan’s profit distribution ratio has increased. An increase in earnings can be expected in the future.
It was a strange transaction. From 2020 to 2022, Jamsil Stadium’s annual advertising revenue was 17.2 billion won, but LG and Doosan’s revenue was only 750 million won each.
Details are as follows. In an open bidding in 2019, an economic media outlet decided to execute advertising rights at 17.2 billion won annually for three years from 2020 to 2022. However, 12.7 billion won out of 17.2 billion won was taken by the Seoul Metropolitan Government. Appraisal amount is 8.2 billion won. Excluding the appraisal amount of 8.2 billion won from 17.2 billion won, it becomes 9 billion won. From 9 billion won to 4.5 billion won, which is 50%, a total of 12.7 billion won belonged to the city of Seoul.
LG and Doosan split the remaining 4.5 billion won in half. However, prior to advertising revenue, LG and Doosan pay 1.5 billion won each to Seoul, a total of 3 billion won, as stadium usage fees. 1.5 billion won excluding advertising revenue of 4.5 billion won and 3 billion won from stadium use. The 750 million won, which was 1.5 billion won divided in half, was all of the advertising revenue that LG and Doosan earned while using Jamsil Stadium. Games are held every year for 6 or 7 months, and before Corona 19, more than 2 million spectators in total for both clubs visited Jamsil Stadium, but the clubs earned too little.메이저놀이터
The change was made through the Korea Baseball Organization (KBO). President Heo Gu-yeon recognized early on that there was a problem with the distribution of advertising revenue at Jamsil Stadium, and constantly confronted the Seoul Metropolitan Government over this issue. He communicated with Mayor Oh Se-hoon as well as the head of the department in charge and demanded an adjustment in profit distribution. As a result, we made efforts by constantly presenting local and overseas cases to Seoul, and as a result, the profit distribution was adjusted.